OUR STORY
HI, MY NAME IS COLLIN ALEXANDER.
— and this is how giving myself six insulin shots a day at sixteen accidentally led me to create a whole health-foods brand.
My story actually starts earlier than that. At twelve years old, I found myself standing in my great-grandmother's kitchen, administering insulin to her tiny arm before school. Four years later, I was doing the same thing — except this time, it was my own arm. Type 2 diabetes had entered my life fast, loud, and uninvited.
But here's the plot twist: Instead of letting diabetes define me, I let it redirect me.
I dove into research, food science, cultural foodways, and the hard truths about how our communities — especially marginalized communities — are fed, taught, and treated. I learned that most of what we eat is processed, stripped, dyed, and chemically engineered.
So I made a choice: If the solutions didn't exist, I'd build them.
That's how Root Soulutions was born — a POC-owned, wellness-forward flavor brand built from my lived experience, my healing, and my culture.
CRAFTED WITH SOUL
S — SIMPLICITY
Pure ingredients. Clean labels. No complexity.
O — ORGANIC ALIGNMENT
Whole-food herbs and spices only.
U — UNCOMPROMISED QUALITY
Small-batch. No fillers. No shortcuts.
L — LIFESTYLE-FORWARD FLAVOR
Seasoning that nourishes your whole life.
Root Soulutions is part of Craft Eatery— Collin's broader food and catering company rooted in Jersey City. From seasoning blends to full catering spreads, Craft Eatery brings soulful, health-conscious cooking to every table.